9th Edition of HORECA Jordan set to showcase global hospitality innovations
Press Release
Jordan Daily – For the 9th consecutive years, “HORECA Jordan” has demonstrated great success in the Hospitality and Food Service industry. As such, the event organizers are proud to announce the 9th Edition of “Horeca Jordan” which will be held under the patronage of the Minister of Tourism and Antiquities Lina Ennab .The exhibition will take place on the 1st till the 3rd of October at Jordan International Exhibition Center – Mecca Mall – Gate 3 , daily from 2– 9 pm.
With the launch of its 9th Edition, HORECA Jordan has become the only international forum in the Kingdom specialized in catering to the Hospitality Sector and Food Service Industry. As a result of its ongoing success, Horeca Jordan is now positioned as the ideal destination for all Hospitality employees that are related to the sector; not only in Jordan but also in various regional and international countries.
HORECA is considered one of the largest and most significant international exhibitions taking place in the Middle East. Dating back to the year of establishment, Horeca started in Beirut before 29 years ago and has then penetrated a few other markets including Kuwait , Oman, Riyadh. As such, 9 years ago, two Jordanian renowned companies have attained privileged rights to organize and host the exhibition in the Kingdom; thereby introducing the birth of Horeca in Jordan.
Following the great success held over the previous years; the organizers are determined to make the current edition ,an event more exceptional one with higher level of organization and professionalism in order to achieve greater success.
The three-day exhibition includes exhibits of more than 100 brands from local Jordanian and international companies that are related to the hospitality sector. As such, the organizers are witnessing a stronger demand from local and international companies who are eager to participate and attend the current exhibition. And to benefit from the meetings provided by the event organizers of Horeca Jordan for the success of these partnerships; especially that Jordan is witnessing a remarkable growth in the number of touristic investments that includes existing touristic facilities. The Horeca exhibition also permits exhibitors that are seeking to sign contracts for the supply of goods and services to these establishments.
HORECA Jordan takes place annually with the support of the Ministry of Tourism and Antiquities, the Jordan Tourism Board, the Jordanian Restaurant Association and the Jordan Hotel Association. As such, the Salon Culinaire Competition is supported by Royal Culinary Arts & the Jordanian Chefs Association. The event organizers are also proud to announce last 2 years , that the Luminous Technical University, Amman Al- Ahliyya University , & Ammon applied College of Hospitality & Tourism Education has recently collaborated with Horeca Jordan and will be joining Horeca’s 9th edition as well as the upcoming ones.
Each year the leading Jordanian companies operating in the Hospitality and Food sector participate in Horeca Jordan. As several companies are interested in sponsoring the activities that accompany the exhibition. With more than 10,000 visitors annually companies are able to appeal to a wider range of audience including existing and potential ones. It is important to note that the exhibition represents only those who are related to the sector and limits its visits exclusively to the Hospitality and Food Service Industry.
Those wishing to visit Horeca can register in advance on the exhibition’s official website.
In addition, Horeca Jordan will host a number of events and competitions related to the Hospitality and Food Service industry. This includes, the Salon Culinaire competition, the Barista competition, the Bed Making competition, Display Competition , and the Art of Service competition which consist of numerous presentations. Around 250 Participants will take part in the Competition .. Additionally, a group of chefs/judges, from WACS international culinary experts and hospitality workers from around the world are invited to take part in the international competitions. This is done by appointing judges to host the international competitions while also awarding the winners with certificates, medals and prizes. The aim of the international competitions is to improve employee’s & chefs skills and performance in the hospitality sector in Jordan. This is done through the support and guidance they receive from experienced individuals and judges that participate annually.
As previously mentioned, Horeca is not an exhibition that is dedicated to the public sector, thereby, making it an exclusive exhibition that is focused solely on the Hospitality and Food sector. It is the key destination to hold meetings between Hospitality exhibitors, businessmen and guests. Horeca allows participants the opportunity to stay up to date with the latest trends and innovations in the hospitality and food service industry. It also seeks to highlight the development of the Jordanian tourism sector and the development of the Jordanian industrial and commercial companies operating in this field.