By : JD
Jordan Daily – Arab Potash Company (APC) has signed a memorandum of understanding with Ukraine’s Craft Mineral LLC to strengthen its presence in the European market, APC said on Monday.
The agreement, signed by APC CEO Dr. Maen Nsour and Craft Mineral representative Vadym Kulyk, builds on three years of collaboration during which APC expanded its market share in Ukraine to around 37% in 2024 from almost zero before 2022.
“This step is part of the company’s ambitious plans to strengthen its presence and increase its market share in the strategically important European market,” said APC Chairman Shihadeh Abu Hdeib.
APC has already established a European subsidiary, “Arab Potash – Europe,” to handle sales, shipping, storage, and distribution, Abu Hdeib added.
Dr. Nsour said the company’s strategy focuses on “effective positioning in the European market to achieve a balanced sales mix, diversify revenue streams, and reduce risks associated with traditional markets.”
He credited APC’s success to a strong understanding of European customer needs and the development of tailored products and logistics solutions.
Customer service in Eastern Europe is managed through APC’s warehouses in Belgium and the Netherlands, serving both large companies and small-to-medium clients across Britain, Ireland, France, Spain, and Northern Europe.
APC is also working with Jordanian authorities to meet clean energy requirements in Europe. “The Jordanian government recently approved a renewable energy project for the company, which will positively impact its competitiveness,” Nsour said.
Europe is now APC’s largest market, with sales exceeding 500,000 tonnes in 2024. The company plans to expand storage capacity and establish new distribution centers in collaboration with Arab Fertilizers and Chemicals Industries Company (KEMAPCO).
