Jordan Daily - The Abdali is renewing its partnership with the Amman International Film Festival – Awal Film by hosting a series of activities from its seventh edition at The Boulevard. The festival is scheduled to take place from 26 July to 3 August, 2026, under the theme ‘Beyond the Frame’.
This partnership builds on a years-long collaboration between The Abdali and the festival, underlining a shared commitment to supporting the arts and film industry while opening its spaces to cultural experiences that invite audiences of all ages to engage with cinema at the heart of Amman. As part of this year’s programme, The Boulevard will host multiple film screenings at its theatre area, alongside specialised workshops and accompanying activities. Festival-inspired visual installations and decorative elements will also be featured across various spaces, creating a celebratory atmosphere that captures the spirit of the event and enriches the visitor experience.
Commenting on the occasion, H.E. Amer Al Fayez, President and Chairman of Abdali Investment and Development, said, “Cinema is a universal language that brings people closer together, connects cultures and gives voice to inspiring human stories. We are very proud to expand on our partnership with the Amman International Film Festival – Awal Film, which continues to grow as an important platform for creativity and emerging talent. We eagerly look forward to welcoming festival visitors to The Boulevard this year and sharing in the activities of its seventh edition.”
The Amman International Film Festival – Awal Film is widely recognised as one of the region’s leading film events. Dedicated to celebrating first achievements in filmmaking, with a particular focus on Arab cinema, it combines film screenings with professional programmes that support filmmakers and present opportunities for networking and project development.
By hosting the festival’s activities at The Boulevard, The Abdali continues to strengthen its position as an integrated urban destination that brings together business, lifestyle, entertainment and culture. Through its diverse public spaces, it offers visitors, families and young people the opportunity to engage with enriching artistic experiences in an open and accessible setting.
