Jordan Daily - Markazia Group took part as a Silver Sponsor in the 15th edition of the Special Operations Forces Exhibition and Conference (SOFEX 2026), held in Aqaba under the Royal patronage and in the presence of His Majesty King Abdullah II ibn Al Hussein. The event was also attended by His Royal Highness Crown Prince Al Hussein bin Abdullah II, alongside senior government and military officials and representatives of national and international institutions.
At the exhibition, Markazia Group highlighted its deep expertise in the automotive and mobility sector, presenting a wide array of models and advanced technologies that combine performance, reliability and innovation. Its presence underscored a commitment to delivering integrated mobility solutions to multiple industries, strengthening ties with national institutions and supporting road safety efforts throughout the Kingdom.
Founded in 1999, Markazia Group brings 27 years of experience to Jordan’s automotive and mobility sector, having built a strong market position through a portfolio of international brands, a comprehensive range of products and services and an extensive network of authorized service centers across the country. Drawing on this know-how and its long-standing partnerships, Markazia Group keeps refining its offerings in step with technological progress and the changing needs of individuals and businesses.
At SOFEX 2026, Markazia Group displayed a selection from the Toyota Land Cruiser family, including the Land Cruiser Hybrid, Land Cruiser Prado and the all-new Land Cruiser FJ. Together, they traced the evolution of the nameplate’s enduring legacy, showcasing the dependability, strong performance and exceptional capabilities that have long defined it on every kind of terrain and in all driving conditions.
Meanwhile, Yamaha’s lineup of motorcycles and off-road vehicles, featuring the RMAX4 LE, MTT850P, WR450F, Grizzly, TW200, Raptor and NMAX, demonstrated the brand’s versatility for a broad spectrum of uses and operating requirements, from demanding environments to challenging landscapes.
Technology also took center stage through Connected Motion, Markazia Group’s subsidiary specializing in intelligent mobility solutions. It presented fleet management systems, vehicle tracking technologies and inspection tools – helping businesses operate more efficiently, manage resources effectively and enhance safety, while reflecting its approach of integrating vehicles, digital capabilities and specialized services.
Commenting on the occasion, Nadim Haddad, Markazia Group CEO, said, “Our participation in SOFEX 2026 reflects our vision for the future of mobility in Jordan, bringing together our longstanding automotive expertise and innovative technologies to address the evolving needs of individuals and organizations. In line with His Majesty King Abdullah II’s directives on the importance of public-private partnerships, we believe that meaningful collaboration, knowledge sharing and innovation are essential to improving efficiency and safety while contributing to development locally. We are proud to continue working with our national institutions towards a more advanced and safer transport ecosystem.”
Markazia Group’s presence at SOFEX 2026 aligns with its ongoing support for national initiatives, chief among them road safety. That support includes sustained cooperation with the Public Security Directorate and the Jordan Traffic Institute, and its role in the Road Safety Hackathon. The hackathon underlines Markazia Group’s dedication to encouraging innovation and empowering young people to develop practical answers to traffic challenges that make Jordan’s roads safer.
Through this engagement, Markazia Group reaffirms its commitment to investing in expertise and pioneering ideas while expanding cooperation with national institutions, reinforcing its contribution to the mobility sector and to the Kingdom’s wider development priorities.
