Bustami & Saheb Group launches the “Ain Initiative” for road safety

Jordan Daily – Bustami & Saheb Group, the exclusive distributor for Nissan, INFINITI, BYD vehicles in Jordan, announced the launch of “Ain Initiative”, a dedicated effort towards promoting safe driving on the country’s roads.

This initiative underscores the vital role that companies play in fulfilling their social responsibility, highlighting Bustami & Saheb Group’s unwavering commitment to the well-being of the community and individuals in the Hashemite Kingdom of Jordan, according to a press release.

Road accidents continue to pose a grave threat to road safety and public health. According to the General Security Directorate in Jordan, between 2017 and 2021 only, there were 51,426 reported injuries and 3,129 fatalities resulting from road accidents, incurring a staggering cost of 1.561 million Jordanian Dinars. These statistics underscore the profound human toll and the significant economic burden faced by our nation today.

Mr. Rami Saheb, Chairman of the Bustami & Saheb Group, stated, through “Ain Initiative”, our objective is to actively drive legislative changes that mitigate key risk factors, including driving under the influence of alcohol, speeding, non-compliance with seat belt usage, improper child seat and motorcycle helmet use. Additionally, we aim to elevate vehicle safety standards, enhance the skills of traffic management personnel, and overall, create safer road conditions.”

“Ain Initiative” sets itself apart with its comprehensive, long-term strategic plans, designed to bolster road safety, ensure smooth traffic flow, promote traffic awareness, and foster a responsible traffic culture across all segments of society. Moreover, the initiative is dedicated to providing sustained support to traffic departments by optimizing human and logistical resources to preserve lives and elevate road safety standards in Jordan.

Eng. Ekrimeh Mahasneh, CEO of the Bustami & Saheb Group, added, “Ain Initiative” seeks to bring about a positive shift in driver behavior by incentivizing adherence to safe driving practices. It equally emphasizes community-wide awareness of road safety regulations, whether one is a pedestrian, vehicle owner, or passenger. Our commitment extends beyond our automotive offerings to active participation in addressing critical societal concerns, particularly the reduction of road accidents and the preservation of lives.”

“Ain Initiative” stands as a result of a strategic partnership between a consortium of private and public sector entities, including the General Security Directorate, Sharx Marketing Agency, 4 JAYED website, Motor 962 magazine, and Dooz Cars Platform. The initiative has garnered support from prominent media entities in the kingdom, such as Yaqeen FM, Amman TV, AlWakeel News, Radio Fann, Rotana Radio and Rotana Tarab Radio.

Furthermore, Bustami & Saheb Group and their initiative partners are dedicated to engaging volunteers who can contribute to “Ain Initiative”. This involvement will encompass professionals including lawyers, physical therapists, and mental health workers, providing their expertise in the event of accidents or pedestrian collisions. Donations will be utilized to assist in covering the costs associated with accident aftermath in the near future.

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