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Capital Bank Group and the art of steady expansion

By : Nedal Zubeidi


Jordan Daily – There is a kind of success that comes not from the noise of ambition, but from its quiet persistence. In the story of Capital Bank Group, one finds such a success – one that unfolds like a patient craftsman’s work, guided by precision, foresight, and a belief that growth, to endure, must have depth as well as breadth.

Since its founding in 1995, Capital Bank has not rushed into glory; it has earned its stature, brick by brick, across three decades of change in Jordan and the wider region. It began as a bank serving the ambitions of a small market, and today, it stands as a financial group with assets exceeding 8.4 billion Jordanian dinars – an indicator  to how vision, when paired with prudence, can build institutions that outlive the turbulence of their time.

The story of its expansion- from Amman to Baghdad, and now to Riyadh – reads not like a tale of conquest, but one of connection. The acquisition of the National Bank of Iraq in 2005 was not a leap into the unknown, but a bridge between markets bound by history and trade. And when Capital Bank later opened its first branch in Saudi Arabia, it did so with the calm confidence of a player who knows that regional presence is not a slogan but a responsibility.

Equally telling is the Group’s ability to reinvent itself. The creation of blink, its digital arm, signaled not just an embrace of technology, but an understanding that banking today is as much about experience as it is about numbers. It was, in many ways, a message to the younger generation: that tradition and innovation can coexist –  that a 30-year-old bank can still think like a start-up.

In the third quarter of 2025, the Group has recently reported a 29.5% increase in net profits to JD142 million , are not merely figures to impress investors. They are a reflection of disciplined growth – of risk managed, markets understood, and opportunities seized with discernment. One senses that the Group’s leadership, from Chairman Bassem Khalil Al-Salem to CEO Tamer Ghazaleh, views banking not as a race, but as a long journey requiring endurance, adaptation, and faith in the region’s potential.

In a Middle East often defined by volatility, Capital Bank’s story feels like a quiet argument for stability. Its partnerships, such as that with Saudi Arabia’s Public Investment Fund, show that the region’s future may belong not to the loudest, but to those who can build bridges of trust and capital across borders.

There is a certain poetry in watching a Jordanian bank grow into a regional institution while maintaining the humility of its origins. For in the world of finance, as in life, greatness is not measured by the size of one’s balance sheet, but by the steadiness of one’s course.

Capital Bank Group’s journey reminds us that progress, when guided by principle, does not need to announce itself. It simply continues – quietly, confidently – until one day, it has redrawn the map.

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