By: Sakher Al-Fraihat
Jordan Daily – In today’s digital age, marketing strategies have evolved far beyond traditional methods. Digital marketing, a rapidly emerging field globally, regionally, and locally, is at the forefront of this transformation. This program encompasses all marketing efforts that utilize the internet and electronic devices, including tactics such as search engine optimization (SEO), content marketing, social media marketing, email marketing, and pay-per-click (PPC) advertising.
Unlike traditional marketing, digital marketing allows for real-time data analysis and targeted campaigns, enabling businesses to reach specific audiences with personalized messages. Recognized as a cutting-edge discipline, digital marketing is being increasingly adopted by educational institutions around the world, including in Jordan, to meet the growing demand for skilled professionals in this dynamic field.
In Jordan, digital marketing has emerged as a critical field, reflecting the country’s rapid digital transformation and increasing reliance on online platforms for business and communication. According to Datareportal’s 2024 report, at the start of the year, there were 10.33 million internet users in Jordan, with internet penetration standing at 91.0 percent. Additionally, Jordan was home to 6.38 million social media users, equating to 56.2 percent of the total population. Furthermore, a total of 9.14 million cellular mobile connections were active in Jordan, equivalent to 80.4 percent of the total population.
Recognizing the growing importance of this field, universities in Jordan have started opening digital marketing programs. There are many public and private universities in Jordan that offer this program, equipping students with essential skills in areas such as SEO, social media marketing, content creation, data analytics, and overall marketing knowledge. These programs are structured to meet the demands of the modern job market, offering practical and theoretical knowledge that prepares graduates for successful careers in digital marketing. With the increasing penetration of the internet and social media in Jordan, the demand for such specialized education is on the rise, making it an attractive option for students looking to enter this rapidly evolving field.
Driven by promising career opportunities and an evolving job market, this educational shift not only prepares the future workforce to meet the needs of a digital economy but also contributes to the overall growth and innovation within Jordan’s marketing industry. As a Ph.D. candidate in digital marketing and expert in this field , I observe that this academic focus not only bridges the gap between theoretical knowledge and practical application but also positions Jordanian graduates at the forefront of a dynamic and competitive global market.
In conclusion, the emergence of digital marketing programs in Jordanian universities marks a significant shift in the educational landscape, aligning with global trends and the increasing importance of digital marketing in the modern economy. By equipping students with the latest skills and knowledge, these programs are preparing a new generation of professionals ready to tackle the challenges of the digital age.
The proactive steps taken by Jordanian universities to adopt and promote this modern specialty highlight their commitment to fostering innovation and excellence. This not only benefits the students and the institutions but also contributes to the broader economic and social development of Jordan, positioning the country as a leader in the field of digital marketing education.
