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First EU-Jordan Business Forum launched

Jordan Daily – Jordan and the European Union have inaugurated their first business forum, aiming to bolster economic partnerships and explore new investment and trade opportunities. The forum, themed “Digital and Green Jordan: Pioneering the Future of Business”, was attended by significant figures from both Jordanian and European business sectors, including Vice President of the European Investment Bank Gelsomina Vigliotti.

The event, held under the patronage of HRH Crown Prince Hussein and inaugurated by Deputy Prime Minister for Economic Affairs Nasser Shraideh, focused on key sectors such as green energy, the digital economy, and industry. Participants engaged in bilateral meetings to address challenges hindering trade and investment between Jordan and EU countries.

Minister of Investment Khuloud Saqqaf highlighted the forum’s importance, noting that it reaffirms Jordan’s commitment to fostering a business-friendly environment and attracting foreign investment.

Despite regional geopolitical uncertainty and external shocks, Saqqaf pointed out that the Jordanian economy has demonstrated resilience, achieving positive economic indicators and maintaining “comfortable” foreign currency reserves.

Saqqaf said that in a significant economic milestone, Moody’s Investor Service upgraded Jordan’s sovereign credit rating for the first time in 21 years, reflecting the Kingdom’s effective fiscal and monetary policy management. Saqqaf also noted that Jordan is diversifying its energy resources with significant investments in the renewable energy sector, leading the Middle East and North Africa in terms of renewable energy contribution.

EU Ambassador to Jordan Pierre-Christophe Chatzisavas praised the forum as a testament to the solid relations between Jordan and the EU, based on a shared vision for economic prosperity and sustainable development. The forum provided a platform for Jordanian and EU companies to showcase their products and services and foster dialogue among commercial facilities.

The forum also hosted thematic dialogue sessions focusing on green growth and renewable energy, digital and technology, and scaling up industrial operations in textile, pharmaceutical, and agro-processing sectors.

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