Jordan seeks to become preferred Middle Eastern destination for Chinese tourists- JTB

Jordan Daily – The Jordan Tourism Board (JTB) has concluded its participation in a series of mobile tourism exhibitions in Beijing, Guangzhou, and Shanghai, aiming to boost Chinese tourism in Jordan.

The exhibitions, which ran from May 22-30, were part of a broader strategy to solidify Jordan’s reputation as a prime destination for Chinese tourists.

Abdul Razzaq Arabiyat, Director General of the JTB, highlighted the significance of the Chinese market for Jordan. He stated that Jordan is well-positioned to become the preferred Middle Eastern destination for Chinese tourists by offering tailored tourism services and addressing key barriers, such as the need for direct flights from China to Jordan.

The JTB’s marketing plan for the current and upcoming year includes efforts to activate direct flights between Jordan and China. This strategy is expected to increase the number of tourists from various Chinese cities and extend their stays in Jordan.

During the exhibitions, the JTB organized several meetings between leading Chinese tourism and travel agencies and their Jordanian counterparts, aiming to strengthen partnerships and cooperation. Jordanian tourism and travel offices are also continuously improving electronic reservation systems to make it easier for Chinese tourists to access services, whether for individual or group bookings.

The JTB is also enhancing its communication with the Chinese public through social media platforms in the Chinese language, as part of its commitment to showcasing the exceptional tourism services available to Chinese visitors.