๐๐ : ๐ก๐ฒ๐ฑ๐ฎ๐น ๐ญ๐๐ฏ๐ฒ๐ถ๐ฑ๐ถ
๐๐ผ๐ฟ๐ฑ๐ฎ๐ป ๐๐ฎ๐ถ๐น๐ – Jordanian robotics firm Quill is investing in service and cleaning robots to transform how major facilities operate in the kingdom, positioning itself as a first mover in a market its founder says was once considered too uncertain to enter.
Founded in 2021 by echnology professional Aladdin Khalaileh, Quill focuses on commercial and service robots used in airports, malls, hotels and government offices. Khalaileh, who has worked in the technology sector since the mid-2000s with companies including Casio, Nokia and Lenovo, said the idea for the company came after months of research into emerging technologies.
โWe studied the market for six to seven months,โ Khalaileh said in an interview with Jordan Daily. โMany advised us not to do it. They said the market was not mature and the risk was high. But there is no business without challenges.โ
Rather than entering crowded segments such as cybersecurity or traditional IT infrastructure, Quill chose to focus on robots that are visible and interactive – machines that welcome visitors, provide information, display advertising and autonomously clean large areas, Khalaileh noted.
Quillโs cleaning robots are currently deployed at Queen Alia International Airport, where four autonomous units clean up to 150,000 square metres of floor space. According to Khalaileh, the deployment helped the airport reduce water and chemical use while raising overall cleanliness standards.
โThe robots carried out a qualitative shift at the airport,โ he said, adding that the airport later received an international award recognising its use of technology in cleaning operations.
Khalaileh said the robots operate using navigation mapping technology that allows them to scan and generate digital maps of their environment. Operators can then schedule cleaning routes and times through dedicated software. Quill provides installation, configuration, training and after-sales support, typically for one to two years after purchase.
Beyond airports, the company counts major regional and international clients including Zain, Orange,Umniah, Hilton, Coca-Cola and Nestle, as well as government departments.
In the Red Sea port city of Aqaba, a service robot operates in Aqaba Special Economic Zone Authority
at an investment centre, welcoming visitors, presenting current and upcoming projects and guiding investors to service windows. The robots can also be equipped with artificial intelligence and large language model capabilities to answer questions and interact with users, the CEO pointed out.
Khalaileh said Jordan previously had limited exposure to advanced robotics, citing early examples such as the humanoid robot Pepper that saw limited use. โPeople did not have awareness that these kinds of robots were widely used around the world,โ he said.
While a research-focused organisation in Jordan recently imported robots for non-commercial use, Khalaileh said Quill has positioned itself as a local commercial agent for global manufacturers, offering competitive pricing and on-the-ground technical support.
From the outset, he added, the company avoided inflating prices despite being an early entrant. โWe did not take advantage of being alone in the market,โ he said. โOur prices are affordable, and clients prefer local service, local engineers and trained young talent.โ
Khalaileh said he welcomes competition, arguing it would help develop the market. But he believes Quillโs early investments and partnerships have given it a strong foothold.
โWe were the first to strengthen our hearts and enter this field,โ he said. โNow the market is growing, and we are already present.โ
