JTB hosts Indian media and film crew to boost tourism
By : staff writer
Jordan Daily – Jordan Tourism Board (JTB) hosted a group of 52 Indian journalists, editors and film industry influencers on a four-day visit to showcase the country’s attractions and potential as a filming location.
The JTB said in a statement sent to Jordan Daily on Wednesday that the visit is part of its plan to market Jordan’s tourist and archaeological sites to filmmakers from around the world, who could explore its unique historical, cultural and natural landmarks and use them as settings for international movies.
The Indian media delegation coincided with the shooting of some scenes of the global Indian film “ Bade Miyan Chote Miyan” in Wadi Rum, Aqaba and Amman, starring Indian actors Akshay Kumar and Tiger Shroff and directed by Ali Abbas Zafar.
The JTB said it provided support and facilitation for the film crew, as it is important for promoting Jordan’s tourism in the Indian market, which it described as one of the promising markets for increasing tourism inflows to the kingdom.
The Royal Film Commission (RFC) also supported the Indian film, as it is the body responsible for providing all the facilities and logistical services for filming international productions in Jordan, such as information, permits, locations, customs clearance, local staff, production services and equipment, and communication with private and public entities.
JTB Managing Director Abdul Razzaq Arabiyat said hosting the Indian media delegation reflects the interest in the tourism and film industry sector in Jordan, and confirmed the investment opportunities in the sector in the kingdom, which he said is always a stable and secure destination in the region, with its tourism components, climatic diversity, geographical location and hospitality.
He said the JTB realizes the importance of attracting filmmakers to Jordan for marketing and promoting tourism, and that it focuses on the most vital markets in the film industry, including the global Bollywood studios, which he said have a great importance in India as a large and promising market for enhancing the tourism movement from India to Jordan.
He added that the Board organized a mobile exhibition in Bangalore and Mumbai in India last year, to highlight the kingdom as a tourist destination and a center for filming and producing films.
The JTB also held a press conference to inform the Indian delegation of the Jordanian tourism marketing plan for the Indian market, which aims to attract more tourists from Asian countries, especially India.
