By : Business Editor
Jordan Daily – Dr. Nedal Malo Alein, a prominent political and economic activist, has been a vocal advocate for revitalizing Jordan’s economy through strategic domestic investments. He believes Jordan stands at a critical juncture and must act decisively to strengthen its economic foundations. “Countries around us have already started investing in their futures, becoming magnets for international investment,” Alein emphasizes. “We can’t sit on the sidelines any longer—we need to start building now.”
Dr. Malo Alein is the founder and chairman of several influential ventures that reflect his commitment to transforming Jordan’s economic landscape. In 2019, he launched 100JORDAN , an investment company focused on industry and tourism. Later, in 2022, he established 1010 for Tourism and Hotels , a real estate and tourism development company. This venture aims to attract local, regional, and global investments to develop Jordan’s tourism sites, making them publicly owned by shareholders and the broader community. It’s a bold move designed to not only boost tourism but also create a sustainable model for community-driven economic growth. Both companies are part of his broader vision to position Jordan as a key player in global tourism and industrial development.
Malo Alein’s entrepreneurial spirit is deeply rooted in his family’s long history in trade and industry. The Malo Alein Industrial Company , established in 1962, specializes in manufacturing metal furniture and outfitting restaurants, supermarkets, and institutions. His family has also been involved in logistics, managing land and sea transport since 1942.
Dr.Malo Alein’s academic background is as impressive as his business achievements. He holds a PhD in Project Management from the American Applied University, an MBA in Strategic Management from the Swiss Business School, and a Bachelor’s in Business Administration from the American Applied University. Additionally, he has completed specialized courses in strategic planning, project management, leadership, and risk management from prestigious institutions in Germany and the UK.
He is passionate about utilizing his expertise to promote sustainable economic growth in Jordan. His focus is on tourism development, infrastructure modernization, and creating a vibrant investment climate. He actively supports strategic projects aimed at empowering youth and women, fostering social and economic development, and promoting green, sustainable initiatives across Jordan.
Malo Alein’s vision includes establishing regional tourism chambers in Jordan’s main regions: North, Central, South, and the Golden Triangle, Petra, Wadi Rum, and Aqaba to decentralize tourism efforts and encourage local participation. He is also an advocate for enhancing the country’s unique visual and cultural identity to promote Jordan on the global stage.
Since 2021, Dr. Malo Alein has been leading initiatives to modernize Jordan’s tourism sector. He believes that through better infrastructure, improved site management, and strong marketing campaigns, Jordan can achieve significant milestones in tourism and investment.
During the COVID-19 pandemic, He played a vital role in supporting local communities. He equipped emergency clinics at Nadim Hospital in Madaba and Princess Salma Hospital in Theiban, providing essential ICU beds and ventilators. His contributions extended to distributing sanitation equipment to various institutions, as well as masks and sanitizers to front-line workers.
Malo Alein’s dedication to Jordan extends beyond business and tourism. He has supported the sports community by equipping medical facilities for Al-Faisaly Sports Club and Prince Hashim Sports City in Madaba. He also sponsors Jordan’s Olympic gymnastics champion for the Paris 2024 Olympics and backs major sports events, including the Arab and West Asia Beach Volleyball Championships in 2024.
He has also been very active in promoting Jordan internationally. During the 2022 Qatar World Cup, he led a marketing campaign to boost Jordan’s profile among international visitors. Over 300,000 fans received Jordanian-themed gifts, including flags and memorabilia, helping to increase the country’s visibility on a global stage.
His contributions to religious tourism have been equally impactful. He funded the construction of visitor centers at religious sites such as Machaerus in Madaba, and Petra, ensuring tourists receive the highest quality services during their visit.
Malo Alein’s commitment to Jordan’s growth is not limited to tourism. He has sponsored and participated in numerous economic conferences, both locally and internationally, supporting the work of organizations like the Jordan Economic Forum and the Jordanian Businessmen Association. These forums have brought together key economic thinkers, government officials, and business leaders to discuss ways to stimulate Jordan’s economy. His sponsorship of the JEDCO Entrepreneurial Conference with ESCWA demonstrates his belief in the importance of innovation and entrepreneurship for Jordan’s future.
He has also been an active participant in official and semi-official delegations aimed at fostering economic collaboration with countries like Bahrain, Hungary, Norway, Greece, Iraq, Saudi Arabia, and Algeria and France. His efforts have promoted Jordan as a prime destination for trade, investment, and tourism.
Looking ahead, Dr. Malo Alein continues to advocate for national projects that prioritize sustainable development, entrepreneurship, and tourism. He stresses the need for Jordan to capitalize on its rich historical and religious heritage to attract pilgrims from Africa and Asia and suggests simplifying visa processes to encourage more visitors.
Malo Alein is a strong supporter of small and individual businesses, which he says make up 90% of the market and are essential to generating economic activity. He firmly believes that Jordan’s future lies in empowering its people, modernizing its industries, and embracing its role as a leader in regional tourism and economic growth.
As Dr. Malo Alein notes, “Jordan has immense potential—we just need to seize the opportunity.” With his dedication, experience, and vision for Jordan’s development, Dr.he remains committed to contributing to the country’s future growth and progress.
