“Tourism 2025” conference kicks off in Amman with focus on digital transformation and investment
Jordan Daily – The “Tourism 2025” conference launched in Amman on Monday, bringing together lawmakers, industry leaders, and experts to unveil strategic projects aimed at digital innovation and boosting tourism investment.
The event showcased initiatives designed to modernize the tourism sector through technology and sustainability.
Nedal Malo Alein, head of the organizing committee, highlighted in a statement the royal support for positioning tourism as a key pillar of Jordan’s economic development.
Key projects announced include:
- GO JORDAN: an AI-powered tourism platform for smart promotion and destination branding.
- Dahab Guide: a multilingual digital tool to improve visitor experience and reduce marketing costs.
- Invest in Tourism: a data-driven platform offering feasibility studies and investment opportunities.
- Petra Coin: a proposed digital currency to support future tourism development.
Speakers from government, academia, and the private sector addressed topics including climate strategy, cultural storytelling, media’s role in tourism, and sustainable growth. Sessions also explored legal reforms, tourism tech, and content creation.
The conference concluded with over 30 strategic recommendations, including enhancing medical and cultural tourism, fostering community partnerships, adopting advanced marketing tools, and coordinating with international airlines.
Organizers announced plans to establish an executive committee to implement outcomes and prepare for an international tourism summit.
