By : JD
Jordan Daily – Ericsson (NASDAQ: ERIC) and Umniah have announced a strategic alliance to revolutionize network performance in Jordan using cutting-edge artificial intelligence (AI) and machine learning (ML). The partnership will leverage Ericsson’s Cognitive Software portfolio, deploying its Performance Diagnostics and Virtual Drive Testing modules.
The collaboration aims to address the complexities of modern multi-technology and multi-layer networks, proactively identifying and resolving network performance issues. The initiative comes after a successful Proof of Concept (PoC) using Umniah’s existing network infrastructure, which focused on Call Termination Analysis and Advanced RAN Analytics, according to a joint statement seen by the Jordan Daily.
The PoC provided deep insights into network dynamics, leading to the identification and mitigation of radio interference issues and infrastructure challenges. This meticulous analytical approach has led to enhancements in call termination processes and Radio Access Network (RAN) configurations.
“Our commitment at Umniah is to enhance the way we build and operate our network across the Kingdom to provide unmatched customer experience,” said Alaa Ibrahim, Chief Technical Officer at Umniah. “This strategic alliance with Ericsson is a testament to our dedication to providing our customers with the most reliable and cutting-edge service experience possible.”
The partnership also addresses challenges by meticulously analyzing areas with subpar quality and providing tailored recommendations to enhance the overall quality and stability of the network. Another notable achievement of the collaboration is the analysis and modification of load balancing, contributing to an impressive improvement in user Downlink (DL) throughput.
“The power of AI and ML in transforming network operations is undeniable,” says Kevin Murphy, Vice President and Head of Ericsson Levant Countries and Country Manager of Ericsson Jordan. “With Ericsson’s Cognitive Software portfolio, we are not just solving today’s challenges but preemptively optimizing for the future, making it easier for Umniah to deliver superior network quality consistently.”
Umniah’s integration of Ericsson’s Cognitive Software capabilities into its daily optimization operations signifies a sustained commitment to leveraging AI for network enhancement. This aims at providing superior network performance for Umniah’s customers and positions Ericsson’s AI capabilities as a key component in optimizing investment strategies for network development.