Jordan hosts South Korean delegation to boost tourism

Jordan Daily – Jordan Tourism Board, in partnership with Abu Dhabi’s Department of Culture and Tourism, recently welcomed a South Korean delegation of tour operators and media.

The visit aimed to strengthen tourism ties between Jordan, the UAE, and South Korea as part of a new memorandum of understanding.

The group toured major sites in Jordan, including Amman, Madaba, and Petra, following a stop in Abu Dhabi.

A B2B meeting was held to explore partnerships and tourism marketing strategies to boost South Korean visitor numbers, which exceeded 14,500 in 2023. Both countries aim to significantly grow this figure through future collaborations.