By:Jordan Daily
Jordan Daily – Rasha Oudeh, a dynamic Jordanian pharmaceutical entrepreneur, is making waves in the international business landscape with her thriving international brand, CEDEM AG. With her vision of becoming every person’s partner in wellbeing, Oudeh’s aspirations have captured the attention and admiration of industry experts and aspiring entrepreneurs alike.
Oudeh’s journey began in 2007 when she founded MED-PRODUCTS GMBH in Frankfurt, Germany, and Mera Pharma GmbH in Zug, Switzerland. Drawing on her 22 years of experience in the pharmaceutical industry and armed with an EMBA from the Frankfurt School of Finance and Management, Oudeh has set out to bring a fresh perspective to the market.
Inspired by the school of HIKMA, which focuses on generic medicine, Oudeh envisions a powerful partnership between CEDEM and HIKMA that will revolutionize the vitamins industry. With eyes firmly set on this ambitious goal, she aims to align CEDEM’s path with HIKMA, creating a new wave of innovation and excellence.
CEDEM AG, a prominent vitamins and supplements company based in Zurich, Switzerland, has become a global force under Oudeh’s mangement . From emerging markets such as China, Vietnam, and Nigeria to established markets worldwide, CEDEM has established itself as a leading international brand. Oudeh’s story is one of determination, innovation, and a commitment to fostering growth and opportunity.
Recognizing the talent and potential within Jordan, CEDEM AG takes a proactive approach to provide employment opportunities for Jordanian individuals. With a dedicated team of 15 Jordanian employees, the company contributes to the growth and development of the local workforce, making a positive impact in the region.
The global vitamin market is on a remarkable upward trajectory, projected to reach a staggering USD 249 billion by 2027, with an impressive compound annual growth rate (CAGR) of 8.9%. In this flourishing industry, CEDEM AG has achieved remarkable success, penetrating 33 markets over the past five years and securing a substantial 40% share of the projected global revenue.
CEDEM AG adopts a strategic approach to revenue allocation, prioritizing the development and expansion of the company. By reinvesting all generated revenue into various initiatives, the company continuously innovates, improves its products and services, and explores new opportunities within the vitamins industry. This commitment to reinvestment underscores CEDEM’s dedication to sustained growth and market presence.
As CEDEM AG progresses and achieves key milestones, Oudeh envisions a future where external investments will accelerate business operations and increase revenue. By attracting investors who share the company’s vision and values, CEDEM aims to leverage their expertise, resources, and capital to drive rapid growth and expand its market reach.
This strategic approach to revenue management highlights CEDEM AG’s long-term perspective and commitment to sustainable growth. By reinvesting in the company’s own development and carefully timing external investment opportunities, CEDEM is positioning itself for success in the highly competitive vitamins industry.
Rasha Oudeh’s remarkable journey, entrepreneurial achievements, and significant impact in the business world serve as an inspiration to aspiring entrepreneurs globally. With her visionary charisma and a mission to enhance wellbeing through CEDEM, Oudeh continues to shape the future of the vitamins industry, leaving an indelible mark on the international business landscape.
