Jordan Daily – The Centre for the Promotion of Imports (CBI), an agency in the Netherlands funded by the Dutch Ministry of Foreign Affairs, has announced a project to support the Jordanian tourism industry for a period of four years.
CBI works worldwide in more than 14 sectors, among which the service sectors. In Jordan CBI is already active in the garment industry and olive oil sector and is supporting the training of business coaches. CBI has a mission to support the transition towards inclusive and sustainable economies. This is done by strengthening the sustainability of SMEs and their organisations and to encourage export of value-added products of SMEs to Europe and to the local region.
CBI will work together with the Ministry of Tourism and Antiquities of Jordan, the Jordan Tourism Board, JSTA, JITOA and other tourism related organisations. The project aims at improvements and changes that can be sustained by the sector itself beyond the end date of the project. This will be done through supporting the creation of a durable service delivery system in the sector, in which local market actors develop and provide services that are used by Jordan tour operators and other local stakeholders. These services will enable them to reach a larger amount of markets with a more diversified product offer whilst adhering to sustainability principles. One of the core principles of the project is that this sustainable support is done through technical support only and thus is not based on financial support. In this way the project, together with the private sector, undertakes activities and co-invests to create systemic change.
The project will be launched during a webinar on 18 May 2021. This webinar is for small and medium sized, locally owned inbound tour operators that have an interest in participating in the 4-year training project. In this webinar, conducted by tourism consultants Mr Marlon van Hee and Mr Adel Amin, attendees will get more information about CBI and will have the chance to familiarize themselves with the project and how to sign up for participation. The webinar is open for all interested parties.