Jordan Daily - In the heart of downtown Amman, where the Arab Culture Kiosk كشك الثقافة العربية has long stood as a fixture of Jordan's cultural life and a meeting point for generations of readers, a new book by Jordanian entrepreneur and business strategist Rasha Oudeh, Leadership Without Sugarcoating, is now available exclusively through the landmark bookseller.
Drawing on more than two decades of experience expanding Swiss and German brands across international markets, the book explores themes of resilience, accountability and leadership under pressure, reflecting Oudeh's view that leadership is defined less by titles than by decision-making and responsibility during challenging periods.
Oudeh, who is based in Zurich and works across Switzerland and Germany, is the founder and chair of CEDEM AG and Global Match AG, two Swiss firms specializing in international growth, market access, digital transformation and commercial expansion across the Middle East, Africa and the United States.
The book draws on lessons from her career advising companies on cross-border expansion and navigating complex business environments, offering practical insights on leadership, strategic thinking and organizational responsibility.
