Jordan Daily - Entrepreneurs can find business information almost anywhere. What is more difficult to find is a structured learning journey supported by personal guidance from someone who has built companies, entered international markets, and managed the realities of business growth.
The Amali Mentoring Program was created to bring these elements together. It combines structured online learning with personalized mentoring to provide a practical entrepreneurial development experience.
Over six months, participants complete 48 online lessons at their own pace and receive three personalized one-to-one mentoring sessions with Rasha Oudeh.
The program focuses on practical implementation and real business development rather than theory alone. Its three integrated learning programs guide participants from establishing a strong business foundation to professionalizing an existing company and preparing for international expansion.
The full mentoring program is provided free to accepted Amali mentees.
How the Amali Mentoring Program Works
The Amali Mentoring Program is structured as a six-month business development journey.
Participants receive:
- Six months of structured entrepreneurial development
- Three personalized one-to-one mentoring sessions with Rasha Oudeh
- Three integrated business programs
- Forty-eight self-paced online lessons
- Practical guidance that can be applied to an existing business or developing idea
- On-demand access to lessons that can be revisited when needed
The online lessons provide a clear learning structure. The individual mentoring sessions give participants the opportunity to discuss their own business decisions, challenges, priorities, and plans directly with Oudeh.
This combination distinguishes Amali from a conventional online learning experience. Participants do not simply study business concepts. They examine how those concepts apply to their customers, products, finances, operations, marketing, and future growth.
Personalized Mentoring With Rasha Oudeh
One-to-one mentoring with Rasha Oudeh is a central part of the Amali experience.
Each mentee receives three personalized mentoring sessions with her during the six-month program. These sessions connect the online learning with the participant’s actual business situation.
The mentoring conversations may address questions such as whether an idea has sufficient market demand, how a product should be positioned, which operational weaknesses require attention, or whether a company is prepared to grow or enter another market.
The purpose is not for the mentor to make decisions on behalf of the entrepreneur. It is to help the participant examine those decisions more carefully, recognize potential risks, and identify realistic next steps.
For Oudeh, this approach is closely connected to her own professional experience.
“If there is one thing I would change in my own journey, it is that I would have had a mentor earlier,” she says. “The right guidance at the right time can change not only decisions, but direction.”
Through Amali, Oudeh provides entrepreneurs with the kind of practical guidance she believes could have made a meaningful difference earlier in her own journey.
Program One Business Foundation
Business Foundation includes 21 lessons designed to help mentees transform an early idea into a more organized business with a clearly defined customer, financial structure, brand identity, and launch plan.
The program begins with the product and the buyer. Participants explore the mindset required to start from home, develop a business model, identify their real customer, study competitors, test demand, and calculate appropriate costs and prices.
It then focuses on generating sales before waiting for every aspect of the business to become perfect. The lessons cover WhatsApp Business, local sales, customer service, and the management of returns.
Mentees are also introduced to essential financial practices, including bookkeeping, invoicing, cash flow, profit margins, and basic tax considerations.
The brand and digital presence section covers business naming, trademark searches, visual identity, packaging, smartphone photography, websites, professional email, social media, and content.
Operational lessons address supplier management, quality control, inventory, and the daily routines required to manage a small business consistently.
The final section introduces registration, business structures, intellectual property, founders’ agreements, iteration, and the creation of a 30-day launch plan.
Business Foundation Curriculum
- Mindset and starting from home
- Business model and the real customer
- Competition and testing demand
- Costing and pricing
- WhatsApp Business
- Local sales
- Customer service and returns
- Bookkeeping and invoicing
- Cash flow and margins
- Tax basics
- Name and trademark search
- Visual identity
- Packaging
- Smartphone photography
- Domain, email, and website
- Social media and content
- Suppliers and quality
- Inventory and daily routine
- Registration and business structures
- Intellectual property and founders’ agreements
- Iteration and a 30-day launch plan
Program Two Growth and Professionalization
Growth and Professionalization includes 18 lessons for mentees who already have an operating business and want to introduce stronger financial management, marketing systems, legal protection, leadership structures, and growth planning.
The financial section moves beyond basic bookkeeping. It introduces profit and loss statements, working effectively with an accountant, managing cash flow, preparing annual budgets, and understanding funding and capital.
The growth marketing section examines the tools businesses can use to reach, understand, and retain customers. Topics include email marketing, automation, analytics, paid advertising, search engine optimization, customer loyalty, and public relations.
Legal protection is addressed through lessons on trademarks and contracts.
The people and systems section focuses on the transition from managing everything personally to building a more organized company. Participants learn about hiring, delegation, standard operating procedures, leadership, and company culture.
The operational and expansion lessons address advanced inventory management, product line expansion, retail distribution, and crisis management.
The program concludes with the development of a practical 90-day growth plan.
Growth and Professionalization Curriculum
- Profit and loss statements and working with an accountant
- Cash flow management
- Annual budgeting
- Funding and capital
- Email marketing and automation
- Analytics
- Paid advertising
- Search engine optimization
- Loyalty and public relations
- Trademarks and contracts
- Hiring and delegation
- Standard operating procedures
- Leadership and culture
- Advanced inventory management
- Product line expansion
- Retail distribution
- Crisis management
- A 90-day growth plan
Program Three Going International
Going International includes nine lessons for mentees who are considering expansion into international markets.
Entering another country involves more than identifying potential customers. Businesses must evaluate markets, select suitable partners, meet regulatory requirements, manage documentation, arrange logistics, and protect themselves from financial and commercial risks.
The program begins with international strategy and partnership decisions. Participants learn how to conduct market-entry research, choose and evaluate distributors, understand export and distribution contracts, and approach regulatory registration.
The execution section addresses the documentation, customs requirements, shipping arrangements, logistics, and packaging considerations involved in moving products across borders.
The final section focuses on international payments and relationship management. Participants are introduced to letters of credit, credit risk, and the continuing management of distributors.
Going International Curriculum
- Market entry and research
- Choosing and evaluating a distributor
- Export and distribution contracts
- Regulatory registration
- Documentation and customs
- Shipping, logistics, and packaging
- Payments and letters of credit
- Credit risk
- Managing the distributor
One Connected Entrepreneurial Journey
Although each program addresses a different stage of business development, the three programs are designed to work together.
Business Foundation helps mentees establish the essential structure of a business. Growth and Professionalization explains how to introduce stronger systems, build teams, improve marketing, and plan sustainable growth. Going International prepares entrepreneurs to evaluate and manage expansion into other countries.
Together, the programs guide participants from the early stages of an idea through launch, professionalization, and international market entry.
The structure also allows mentees to understand where they currently stand.
A new founder may need to begin with customer validation, pricing, and registration. An established business owner may require stronger financial reporting, standard operating procedures, or a 90-day growth plan. A more advanced company may be ready to evaluate distributors, export contracts, regulatory requirements, and cross-border payments.
Practical Learning for Real Business Decisions
Every subject within the Amali Mentoring Program relates to a decision entrepreneurs are likely to face in real business operations.
Pricing affects profit margins and cash flow. Packaging can influence customer perception and international shipping. An unsuitable distributor can limit growth in a new market. Weak contracts can create commercial and legal risks. A business without documented procedures may struggle when it begins hiring or expanding.
By connecting these subjects within one structured journey, Amali helps mentees understand how the different parts of a business influence one another.
The self-paced format gives participants the flexibility to learn according to their schedules and revisit lessons as their businesses develop. The one-to-one mentoring sessions provide an opportunity to connect that learning with their individual circumstances and priorities.
Why Rasha Oudeh Created Amali
The name Amali means “My Hope” in Arabic. For Rasha Oudeh, the initiative reflects her commitment to sharing the experience she developed through entrepreneurship, international expansion, executive leadership, and board responsibilities.
“Today, I choose to be that support for others, so they can move forward with more clarity, confidence, and access than I once had,” she explains.
Her aim is not to give every entrepreneur the same definition of success. It is to help mentees develop the capabilities and judgment required to build their own paths.
“I focus on building people, so they can build their own path,” says Oudeh.
This principle is reflected throughout the mentoring program. The lessons provide practical business knowledge, while mentees remain responsible for applying it, evaluating their choices, and moving their businesses forward.
Joining the Amali Mentoring Program
Entrepreneurs interested in the six-month mentoring journey can apply to become an Amali mentee.
Accepted mentees receive free access to the complete program, including all 48 online lessons and three personalized one-to-one mentoring sessions with Rasha Oudeh.
More information about the structure, curriculum, and mentoring journey is available on the Amali Mentoring Program page.
About Rasha Oudeh
Rasha Oudeh is a Jordanian-born entrepreneur, board director, author, and international expansion strategist whose work spans healthcare, investment, entrepreneurship, economic cooperation, and women’s empowerment. With more than two decades of experience, she has built companies, brands, distribution networks, and strategic partnerships across Europe, the Middle East, Africa, and the United States. She is CEO of Global Match AG, Chairwoman of the Board of CEDEM AG, Founder and President of Amali Switzerland, Founder and President of the Swiss Iraqi Business Association, and Founder of Vitaminati.
