Jordan Daily - For people in Jordan and across the Arab world, questions about vitamins, supplements and everyday wellness increasingly begin online. Vitaminati is a Swiss Arabic-English wellness and supplement platform built to make that information clearer, more scientific and easier to use.
Although based in Switzerland, Vitaminati has a strong Jordanian identity. Its day-to-day operations are supported from Jordan, while the Application is being developed for a much wider audience across the Middle East and Africa, with Saudi Arabia, the UAE and Jordan among its key regional markets.
Following its earlier regional launch, Vitaminati is now expanding beyond health content through a personalized mobile app.
The Vitaminati app is now available on Google Play, with an Apple version coming soon.
The app is designed around a simple question: What do you want to improve about your health and wellbeing
If you are struggling to sleep better, for example, Vitaminati can help you track your sleeping routine and daily habits, understand patterns that may be affecting your rest, and practical recommendations related to sleep habits, lifestyle and supplements that may support your wellness goals.
And instead of using one app for sleep, another for water reminders, another for weight management and another for tracking daily habits, Vitaminati brings all of these wellness goals together in one place. Users can personalize their experience based on what matters most to them, whether that is better sleep, hydration, energy, stress support, women’s wellness, gut health, weight management or general wellbeing.
Through daily check-ins and wellness tracking, users can follow their habits and progress over time while accessing science-based content relevant to their goals.
Vitaminati also brings practical tools into the experience, including health calculators such as the ovulation calculator, making it easier for users to move from simply reading about health to actively managing their everyday wellness.
Instead of searching through endless health information or switching between several wellness apps, Vitaminati combines personalized guidance, habit tracking, practical tools and supplement information in one app, helping users better understand their daily habits and take practical steps toward their health goals.
Science Made Easier to Understand
As an Arabic-English Free wellness and supplement application, Vitaminati covers vitamins, minerals, dietary supplements, herbal supplements, women’s health and preventive wellness.
Its editorial approach combines pharmacist-led content with scientific sourcing. Vitaminati prioritizes authoritative references including the NIH Office of Dietary Supplements, the European Food Safety Authority and the World Health Organization when evaluating information about vitamins, minerals and supplements.
The goal is not to make science more complicated, but to translate it into practical, understandable information for everyday readers.
Swiss Application, Jordanian-Run Operations
Vitaminati was founded by Jordanian entrepreneur Rasha Oudeh, who is based in Switzerland and brings extensive experience in the pharmaceutical and nutraceutical industries.
While Vitaminati is headquartered in Switzerland, its operations are strongly supported by a Jordan-based team. Pharmacist Dania Dabouqi, Rimi Wawi, and Anas Ziyadeh contribute to the platform’s development and regional growth across content, SEO, business development, and strategic expansion.
The board includes Raquel M. Katigbak, bringing expertise in technology and AI, and Dr. Sybille Buchwald-Werner, a pharmacist, scientist and nutraceutical entrepreneur. Vitaminati’s broader team structure combines regional healthcare knowledge with international expertise in science and technology.
Helping Supplement Brands Reach New Markets
Vitaminati also supports supplement and wellness brands seeking to strengthen their visibility and connect with consumers across Jordan, Saudi Arabia, the UAE, and the wider Middle East and Africa. Through Vitaminati, brands can go beyond traditional advertising by building long-term visibility through educational content, SEO, digital campaigns, product discovery, and strategic brand partnerships. This allows companies to introduce their products within a health-focused environment where consumers are already actively searching for information about vitamins, supplements, and wellness.
Vitaminati maintains a clear distinction between commercial partnerships and scientific editorial standards. While brands can increase awareness and showcase their products, any information relating to ingredients, benefits, efficacy, or safety must be supported by appropriate scientific evidence.
This approach enables Vitaminati to create opportunities for brands while maintaining the credibility and trust expected from a science-focused health platform.
By combining pharmacist-led education, personalized wellness, practical tools, daily progress tracking and responsible supplement discovery, Vitaminati is building a bilingual digital wellness ecosystem for consumers and supplement companies across Jordan, the Middle East and Africa.
