Jordan Daily - In today’s wellness market, consumers are not struggling because they lack information. They are struggling because they are surrounded by too much of it.
Across the Middle East and Africa, interest in preventive health, vitamins, supplements, herbs, nutrition and daily wellness is rising quickly. Yet for many consumers, the journey is still confusing. A person may hear one recommendation from social media, another from an influencer, another from an advertisement, and another at the pharmacy shelf. The result is a crowded health conversation where it can be difficult to know what is truly evidence-based, what is relevant to personal health needs and what requires professional guidance.
This challenge is especially important in the vitamins and supplements category. A supplement can become popular overnight, but popularity does not make it suitable for everyone. Individual needs may vary depending on age, diet, health status, medication use, lifestyle and nutritional deficiencies.
This is where Vitaminati enters the conversation.
Headquartered in Switzerland, Vitaminati is an Arabic-English preventive healthcare and supplement intelligence platform created to turn scattered health information into clear, structured and practical education. The platform supports consumers across the Middle East and Africa, a region of more than 1.8 billion people and over 400 million Arabic speakers, with science-based content on vitamins, minerals, supplements, herbal supplements, beauty, health goals and wellness.
Founded by Rasha Oudeh, an entrepreneur and healthcare expansion specialist with experience across healthcare, pharmaceutical and nutraceutical markets in more than 40 countries, Vitaminati was built around a simple but powerful insight: consumers are not only looking for products, they are looking for clarity.
The platform is supported by an advisory board that includes healthcare and innovation professionals Dr. Sybille Buchwald-Werner and Raquel Margarita Katigbak, while Pharmacist and Project Coordinator Dania Dabouqi supports content coordination with pharmacists, writers and scientific reviewers to help maintain consistency, credibility and medical accuracy.
With an education-first approach, Vitaminati aims to improve health literacy, support preventive healthcare awareness and make scientific information easier to understand for Arabic and English-speaking audiences. Its long-term vision includes gradually introducing trusted and officially registered vitamins and supplements for Middle Eastern and African markets, with a focus on quality, regulatory compliance and consumer transparency.
