Jordan Daily – Thirteen Jordanian food companies will participate in the SIAL Paris food industry exhibition, set to open on October 19 in Paris, according to the Jordan Exporters Association (JEA).
The participating companies specialize in a variety of food sectors, including dairy, chocolate, traditional sweets, soft drinks, confectionery, and nuts.
Ahmad Al-Khodari, the President of the JEA, emphasized in a statement on Saturday that SIAL Paris, which runs for five days, is one of the world’s premier food exhibitions. “The Jordanian participation reflects the association’s commitment to promoting local products and exploring new markets to boost exports,” he said.
Al-Khodari noted that the JEA is focused on providing Jordanian exporters with a platform to expand their presence in European markets. “France serves as an important gateway for Jordanian industrial products to reach African markets, especially with the participation of African business figures at the exhibition,” he added.
He highlighted that the event offers a significant opportunity for trade and knowledge exchange in the food manufacturing sector, with around 7,500 exhibitors representing 130 countries. “The exhibition provides a valuable chance to connect with industry stakeholders from around the globe,” he said.
As part of the JEA’s broader goals, Al-Khodari underscored the association’s ongoing efforts to support manufacturers from various sectors by helping them access export markets through international exhibitions, seminars, and workshops. These initiatives aim to leverage trade agreements that connect Jordan to major international trade blocs.
Halim Abu Rahmeh, the JEA’s Director General, expressed optimism that the Jordanian pavilion, covering 160 square meters, would yield positive results and attract the interest of buyers and importers. “SIAL Paris draws traders and importers from France, Europe, and Africa, and includes exhibitors from Egypt, Morocco, Tunisia, Algeria, Kuwait, Lebanon, and Saudi Arabia,” he noted.
Abu Rahmeh emphasized the JEA’s commitment to finding new and non-traditional markets for Jordanian products through participation in specialized exhibitions that promote industrial goods and facilitate business deals.
“Diversifying export markets is vital for local industries,” he stated, “and we always look for opportunities to take part in international exhibitions that can bolster the visibility of Jordanian products.”
