Jordan Daily - MadfoatCom, Jordan’s leading electronic payment services provider, announced the signing of a strategic partnership agreement with Valu Jordan, the leading universal financial technology in the Middle East and North Africa (MENA) . The partnership aims to enable Valu customers to easily and securely inquire about and settle their dues through eFAWATEERcom.
The agreement was signed at MadfoatCom’s headquarters in Amman by Mrs. Lama Zawati, CEO of MadfoatCom, and Mr. Mohammad Al Yousef, CEO of Valu Jordan, in the presence of officials from both sides.
Under this partnership, Valu Jordan customers will be able to manage their payments through flexible and multiple payment options that suit their needs and financial capabilities, directly through eFAWATEERcom via the mobile application or website portal, following the inclusion of Valu Jordan as a biller on the platform.
This partnership supports both parties’ commitment to driving digital transformation in Jordan’s financial services sector by providing secure and advanced electronic payment solutions. It also enhances the efficiency of electronic collections and supports national efforts to expand financial inclusion and reduce reliance on cash.
Commenting on the partnership, Mrs. Lama Zawati, CEO of MadfoatCom: “We are pleased with our partnership with Valu Jordan, which comes as part of our commitment to expanding the solutions available through eFAWATEERcom and strengthening its integration to facilitate access to more digital financial services. This reflects our role in supporting innovation and economic growth in Jordan.”
Mr. Mohammad Al Yousef, CEO of Valu Jordan, said: “This partnership represents an important strategic step to strengthen our presence in the Jordanian market and contribute to building a more integrated digital financial ecosystem. Through this partnership, we aim to deliver our digital services with a high level of efficiency while expanding access to it through an easy and secure experience, enabled by strategic partnerships with trusted platforms that possess advanced infrastructure and wide reach, such as MadfoatCom. We are confident that this integration will help accelerate digital transformation in the financial sector, provide a more inclusive experience that supports the digital economy and further strengthens the Kingdom’s position as a promising regional fintech hub.”
Both parties explored opportunities to expand their collaboration in the future in ways that support innovation in digital financial services and in line with the rapid global developments shaping the sector.
About MadfoatCom:
MadfoatCom is a leading Jordanian fintech company founded in 2011 with the mission of simplifying financial services and making them faster, easier, and more secure for everyone. Since its establishment, the company has developed trusted digital solutions that serve individuals, businesses, and government entities, while supporting the transition toward a more efficient and less cash-dependent digital economy.
MadfoatCom launched “eFAWATEERcom” as Jordan’s national electronic bill presentment and payment platform under the supervision of the Central Bank of Jordan, enabling customers to pay bills and fees through multiple digital channels. The company has also continued expanding its ecosystem to include digital payment solutions, money management, and financial collection services that align with the daily needs of individuals and businesses.
Originating from Jordan, MadfoatCom has expanded into multiple regional markets, leveraging innovation and strategic partnerships to accelerate digital transformation across various sectors. Today, the company continues to empower its partners to grow while providing users with digital financial tools that deliver a simpler, more transparent, and more trusted experience.
About Valu
Valu (Legal name: U Consumer Finance S.A.E.) (EGX: VALU.CA) is the leading universal financial technology powerhouse in the Middle East and North Africa (MENA), offering customers and businesses convenient and comprehensive financial solutions. It is the first fintech company providing consumer finance to become a listed company on the Egyptian Exchange (EGX), representing Valu’s growth journey and dynamic business model.
In Jordan, Valu offers innovative digital financing solutions. In its initial phase, it provides ‘Buy Now, Pay Later (BNPL)’ services with financing plans for up to 60 months through a wide network of merchants. Through a seamless experience that helps customers manage their expenses, Valu aims to provide smart solutions for how the Jordanian market manages its finances in alignment with their needs and aspirations.
Valu operates in Jordan under a Specialized Finance license, after receiving final approval from the Central Bank of Jordan (CBJ). This reflects the company’s commitment to providing responsible, regulated financial solutions that support greater financial inclusion and enhance the user experience in the digital finance sector.
Valualso aims to build strategic partnerships with various entities in the local market, contributing to the development of the consumer finance ecosystem and expanding the reach of digital financial services across the Kingdom.
