By : Nedal Zubeidi & Manar Musa
Jordan Daily – Jordanian business services firm Migrate is pursuing further regional expansion across the Middle East amid growing demand from international companies seeking integrated outsourcing solutions, business support services, and operational platforms that enable faster and lower-risk market entry, Chairman Nader Nemeh said in an interview with Jordan Daily.
Founded in Amman in 2010, Migrate was established to support foreign and local companies in setting up and operating in Jordan by delivering business and operational support services, including corporate affairs, financial services, Human resources services, and ecosystem solutions.
The idea was born out of the need for a business support company that could help firms establish operations in Jordan and provide them with the services and solutions needed to successfully launch and operate,” Nemeh said.
The company has since expanded beyond Jordan into Egypt, Lebanon, and Iraq, with plans to launch operations in Syria and Saudi Arabia, he said. Migrate currently supports more than 2,000 employees working for client companies across the region, with around 80% of its customers being foreign firms.
The company’s expansion coincided with growing regional demand for outsourcing and flexible business infrastructure, trends that intensified during periods of political and economic instability in neighboring countries. Migrate’s operating model is structured to support these regional requirements through its back-office in northern Jordan, enabling efficient execution processes, access to specialized talent, and stronger service delivery across regional markets, Nemeh said.
"We identified Irbid as a strategic location due to its strong academic ecosystem and access to specialized talent in areas such as accounting, research, and human resources, while also supporting our regional back-office operations,” he said.
Migrate is also expanding its digital services through “The Business Hub,” Jordan’s first integrated B2B digital platform, which enables businesses to access opportunities, connect with service providers and partners, and strengthen collaboration across a growing business network.
Migrate currently operates more than 15 business hubs across Jordan, including locations in Amman, Irbid, Karak, Salt, Jerash, Marka, Aqaba, and other key areas. The hubs are designed to support micro and small enterprises by providing business infrastructure, tailored support services, and stronger access to wider business networks and market opportunities, Nemeh said.
Regional developments have created both challenges and opportunities for the company, according to Nemeh, with political and economic shifts in neighboring markets, particularly Lebanon, leading several firms to establish regional or backup operations in Jordan.
"Several Lebanese companies looked to Jordan for greater operational stability and business continuity. Over time, some expanded their local operations by hiring Jordanian talent rather than relocating staff from Lebanon,” he said.
Nemeh noted that artificial intelligence is expected to strengthen rather than disrupt Migrate’s business model, particularly by enhancing the capabilities and user experience of its digital platform. "AI will enable us to deliver faster and more efficient services while creating stronger opportunities and connections for our members. It is designed to enhance the platform experience rather than replace our role within the business ecosystem,” he said.
Nemeh added that the company’s long-term vision is to further strengthen its position as a regional business platform serving companies across the Middle East and beyond.
"Our purpose extends beyond serving companies in Jordan. We aim to build a regional platform that enables businesses to access opportunities, expand across markets, and establish stronger business connections globally,” he said.
