By: Business Editor

The U.S. ambassador to Jordan James Holtsnider visited Jordan Bromine Company (JBC), highlighting the strength of the economic partnership between Jordan and the United States and confidence in one of the kingdom's largest U.S. investments, the company's general manager said.

Holtsnider visited JBC, a joint venture between Jordan's Arab Potash Company and U.S.-based Albemarle Corp., where he met company officials and toured the facility.

"It was a great honor to welcome U.S. Ambassador Jim Holtsnider to Jordan Bromine Company, the strategic joint venture between Albemarle and Arab Potash Company, and one of the most important U.S. investments in Jordan," JBC General Manager Samer Asfour said in a statement seen by Jordan Daily.

"The Ambassador's visit reflects the strength and depth of the longstanding partnership between Jordan and the United States, as well as the confidence placed in JBC as a world-class industrial enterprise contributing to economic growth, investment and innovation," Asfour said.

"We are sincerely grateful for the Ambassador's visit and his continued support for strengthening the economic partnership between our two countries," Asfour said. "His presence reinforces the importance of fostering international collaboration, encouraging investment, and recognizing the role that strategic industries play in advancing sustainable economic development."

"As a global leader in the bromine industry, we look forward to further strengthening the enduring partnership between Jordan and the United States," he added.

In January, 2025 Arab Potash and Albemarle signed a JOD 576 million ($813 million) agreement to expand bromine production capacity at JBC, one of the largest U.S.-linked investments in Jordan's mining sector. The expansion is expected to increase the company's production capacity and reinforce Jordan's position as a major global supplier of bromine products.