Jordan Daily – Bulgarian manufacturer Globe Industries Ltd. said it is seeking to expand into Jordan and the wider Middle East region with its locally produced sleep product line under the “Mattresses Blian” brand.
“As the manager of Globe Industries Ltd., I hereby express the company’s interest and readiness to enter the markets of Jordan and the Middle East with the products of the established Bulgarian brand Mattresses Blian,” said Valentin Dimitrov, the company’s manager told Jordan Daily.
Founded in 1994, Mattresses Blian is one of the most established brands in Bulgaria’s sleep products industry. The company manufactures its products at its own facility in Bulgaria, with an emphasis on product quality, advanced materials, and proprietary production technologies.
“We guarantee the quality of our products, the materials used, and the technologies applied,” Dimitrov said. “We believe that innovation requires long-term and consistent investment of time, effort, and resources to create modern, high-tech, and ergonomic sleep products.”
A key component in Blian’s offerings is its patented 3D profiled foam, BodyCare®, developed through a 100% zero-waste process. The foam is designed to simulate a spring-like effect and promote ventilation and orthopedic support through varied combinations of density, firmness, and layer configuration.
Blian mattresses are also produced without adhesives — a method the company says eliminates the harmful effects of chemicals. “This makes the products particularly suitable for children and health-conscious individuals,” Dimitrov added.
The brand’s catalog includes a full range of sleep products such as mattresses, pillows, blankets, and protectors, as well as specialized lines for hospitality, medical, and institutional applications.
“We are confident that with our accumulated experience, proven product quality, and strategic planning, we can successfully build a sustainable commercial partnership and presence in the specified markets,” Dimitrov said.
