By : Business Editor
Jordan Daily - Gulf Insurance Group (GIG- Jordan) and Bank of Jordan have signed a strategic partnership agreement to launch and offer bancassurance services.
The agreement aims to enhance customer experience and expand integrated financial solutions in the Jordanian market by allowing the bank’s clients to access a broad range of insurance products through the bank’s channels, GIG- Jordan said in a statement received by Jordan Daily.
Under the partnership, customers will be able to obtain insurance solutions alongside the bank’s financial services through trusted and modern banking channels, offering a more streamlined approach to managing financial and insurance needs within a single platform.
“We believe at Gulf Insurance Group Jordan in the importance of integration between the banking and insurance sectors because of its role in creating real added value for customers,” Chief Executive Officer Ali Wazaney said.
“Through this agreement, we seek to provide an advanced and easily accessible insurance experience that addresses various individual needs, enhancing financial security and future stability for our clients,” he added.
Bank of Jordan General Manager Saleh Hammad said the partnership reflects the bank’s strategic direction toward strengthening its role as a provider of integrated financial solutions.
“The partnership reflects the bank’s commitment to expanding the scope of its services and providing a more comprehensive financial security ecosystem that meets customers’ growing needs and supports their stability,” Hammad said.
He added that the bank would continue developing its business model by integrating banking and insurance services into a unified and simplified customer experience, enabling easier access to comprehensive solutions with greater efficiency.
Hammad said the partnership would also strengthen the bank’s ability to deliver sustainable value to customers by offering flexible, high-quality insurance products for individuals and companies alike.
He added that the initiative aligns with national efforts to promote insurance inclusion as a key pillar of the social protection system and to reinforce the banking sector’s role in supporting financial and economic stability.
