Jordan Daily - The Boulevard ‘Summer Festival 2026’ has kicked off, taking place from 1 August to 30 September and featuring local brands, Jordanian talent, entertainment and community-focused activities — all part of a programme that celebrates local creativity and brings The Boulevard closer to its audience.
Every day from 5:00 PM, families, friends and visitors are welcome to explore the festival free of charge, wandering through a varied selection of kiosks showcasing Jordanian projects and brands. On display will be products that capture the breadth of ideas and craftsmanship driven by the Kingdom’s entrepreneurs, set within an atmosphere built to encourage the discovery and support of homegrown goods and to give every project a platform to share its story with a new audience.
Entertainment will run throughout the festival, headlined by performances from GuitaNai and Adam Wa Mishmish, with additional workshops and interactive activities to be revealed in the weeks ahead. Together, these offerings promise something for every family member and a reason to keep coming back.
With the festival now underway, The Boulevard reaffirms its standing as a year-round destination for community, cultural and entertainment events, weaving together shopping, leisure and support for local creativity. It remains a place where people meet and ideas cross paths, where local talent and projects find an audience closer to home and where new experiences and memories take shape with every season.
