By : Nedal Zubeidi
Jordan Daily – Although I have yet to set foot in Thailand, I’ve long been fascinated by the way this Southeast Asian country continues to capture the imagination of Arab travelers. Friends who have been there return with glowing stories- of bustling cities, serene beaches, and a level of hospitality that makes you feel at home even thousands of kilometers away.
It’s not only leisure tourism that draws them in. Increasingly, visitors are heading to Thailand for medical purposes, or combining treatment with a holiday. Statistics confirm what these personal experiences
suggest: in recent years, Thailand has climbed the global medical tourism rankings, thanks to advanced hospitals, competitive prices, and an ability to blend modern medicine with its rich tradition of herbal and holistic therapies.
There are also practical reasons for this popularity. A favorable exchange rate makes the trip more affordable. Add to that the ease of getting a visa, the cultural sensitivity shown by people and medical staff, swift appointment scheduling, and genuine respect for privacy and traditions, and it’s easy to see why Arab visitors feel well looked after.
Of course, Thailand’s reputation as a world-class tourist hub adds another layer of appeal. Whether it’s the white-sand beaches of Phuket, the mountainous beauty of Chiang Mai, or the cultural treasures of Ayutthaya, the country offers something for every traveler. Even those visiting for treatment often take time to explore and unwind.
I got a small taste of Thai culture recently- not in Bangkok or Phuket, but in Amman- at the annual “Essence of Thailand” festival organized by the Thai Embassy. The event brought together diplomats, businesspeople, and food lovers, all savoring dishes bursting with flavor and freshness. It struck me how Thai cuisine, with its balance of spice, sweetness, and fragrant herbs, has found such a warm reception among Jordanians and the expatriate community here.
I was also impressed by my friend, Thailand’s ambassador to Jordan, Supark Prongthura, whose energy and genuine warmth reflect the very hospitality his country is known for.
The bonds between our countries run deeper than food. By October 2024, trade between Jordan and Thailand had reached $147 million despite regional challenges, and around 350 Thai students are studying in Jordan. Tourism flows are also on the rise: 14,300 Jordanians visited Thailand in the first ten months of 2024, a 54% increase over the previous year, aided by visa waivers and direct Royal Jordanian flights.
From what I’ve observed- and from the stories I’ve heard- Thailand’s enduring success lies in its ability to offer value, variety, and authenticity. It’s a place where a traveler can find both world-class care and unforgettable cultural experiences.
For now, my knowledge comes second-hand, but the appeal is undeniable- and one day, I hope to see for myself why the “Land of Smiles” lives up to its name.