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When diplomacy speaks softly and builds strong bonds

By : Nedal Zubeidi


Jordan Daily- In relations between states, as in relations between people, some ties are built with noise, while others grow quietly. Jordan- Azerbaijan relations clearly belong to the second one : calm, composed, yet steady and capable of deepening whenever they are nurtured with wisdom.

Since diplomatic relations were established in the early 1990s, Amman and Baku have maintained a relationship based on mutual respect and political understanding, far from theatrics and close to the true essence of diplomacy: dialogue, balance, and a forward-looking approach. Jordan, with its tradition of moderation, has found in Azerbaijan a partner that values sovereignty and stability, while Azerbaijan sees in Jordan a rational and trusted voice in a turbulent region.

Within this context, the presence of Azerbaijan’s Ambassador to Jordan, Shahin Abdullayev, appears as a practical expression of this spirit. My recent meeting with him was not a routine diplomatic encounter filled with polite phrases, but a thoughtful conversation about the importance of strengthening bilateral ties across all fields- political, economic, cultural, and human. One sensed that he views diplomacy not as a position, but as a responsibility.

Ambassador Abdullayev’s long experience in the Arab world- from Egypt to Saudi Arabia and Kuwait and others has given him a deep understanding of the region’s character and sensitivities. His fluency in Arabic is not merely a technical skill, but a cultural bridge that brings him closer to people before institutions. Good diplomats know that language is not only a means of speech, but a gateway to trust.

From the very first day of presenting his credentials, he chose to be present and visible: frequent meetings with Jordanian officials, active engagement with local media, and a clear effort to introduce Azerbaijan to the Jordanian public through dialogue rather than formal statements. This is how diplomacy moves from paper to practice.

Jordan- Azerbaijan relations still hold wide potential, particularly in energy, investment, tourism, and education. Yet what matters most is that the foundations are already there: political will, mutual respect, and diplomats who believe that building bridges matters more than counting distances.

In an age when politics often favors loudness over substance, such relationships -and such diplomats- remind us that calm is not weakness, and that quiet work often leaves the deepest mark.

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